Preach

I had the amazing opportunity to assist BLK, the Black Employee Resource Group at Goodby Silverstein and Partners, with a project for Black History Month titled Preach.

Through a series of questions meant to spark important and sometimes funny conversations, the Instagram card game is meant to showcase the power and diversity of Black culture.

The game consists of two rounds: Rapid-Fire, which prompts users to answer quick yes or no questions and Speak On It, which asks users to answer open-ended questions.

Selected as Editor’s Pick in Creativity in Ad Age.