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Intel Gaudi 3 Launch

 
 
 

Intel® Gaudi® 3
AI Accelerator

The Intel® Gaudi® 3 AI Accelerator was set to debut in less than three weeks and Intel needed to make a big splash on social media—and quick.

So we thought, what if we advertised the launch of an advanced AI microchip like the rollout of a major blockbuster film?

The campaign was well received and became one of the brand’s top-performing LinkedIn posts, helping the Intel AI channel garner over 1.5M impressions in Q3.

Copywriter: Nicco Rosato

 
 

We teased content a week before launch to generate buzz.

 
 
 

A day before the release, we dropped the official trailer.

 
 

And announced some standout partnerships on our social handles.

 
 

Finally, we released a post-launch video to drive home product benefits.

 

And showed how it all came together behind the scenes. ;)