Insight: For those who struggle with occasional sleeplessness, it can be frustrating not knowing why you can’t fall asleep as usual.
Big idea: As the experts in sleep, ZzzQuil has the answers you’re looking for.
Digital - ZzzQuil Sleep App
Find all the answers to your questions about sleep in one consolidated community-based app. Users can create a profile and answer a series of questions to receive tips and tricks to fall asleep, courtesy of the experts at ZzzQuil.
Experiential - Sleep Museum
What better way to showcase ZzzQuil’s expertise in sleep than to open a museum all about it?
From reading crazy facts about sleep to a sleep deprivation augmented reality experience, this free museum is all about what we spend one-third of our lives doing.
As guests wrap up their visit at the museum, they’ll be given a box labeled “The Ultimate Sleep Kit.”
Inside: just a single dosage of ZzzQuil.
Insight: For those who struggle with occasional sleeplessness, it can be difficult to fall asleep and stay asleep.
Big idea: ZzzQuil helps you fall asleep anytime, anywhere.