FUjifilm Instax Share SP-2
Print | Digital
Insight: The easy connectivity between the app and the printer makes printing photos a smooth and flawless process.
Big idea: Fujifilm Instax SHARE SP-2 prints photos directly from your phone.
Placed in a magazine, the user is greeted with a single page print ad that shows a polaroid picture inside the phone screen and a red tab telling the consumer to pull it. When the consumer pulls the tab, they pull the polaroid picture (literally) out from the phone, revealing the headline and body copy of the ad.
The back of the polaroid picture also has a QR code, which links the consumer to Fujifilm’s Facebook page and the digital ad campaign.
Digital
The digital ad is a sponsored short video series hosted by Fujifilm on Facebook. In order to highlight the product benefit that Fujifilm’s Instax SHARE SP-2 can print photos out in less than ten seconds, these videos focus on everything you can’t do in ten seconds.
For example, the video about making pasta from scratch begins by showing a snap shot of some eggs with a ten second timer in the top right corner. As the video progresses and the time quickly goes down to zero, you can see that hardly anything has been cooked or completed. The video then cuts to the copy which reads, “You can’t do much in ten seconds, but you can print photos from your phone using Fujifilm’s Instax SHARE SP-2 printer.”