Problem: Teens aged 13-18 have forgotten about LEGO as they’ve gotten older.
Insight: Phones and social media are meant to bring people together, but it’s leaving teens more alone than ever.
Big idea: Use LEGO to encourage teens to collaborate face-to-face with one another again.
The Block Party’s AR touch screen takes the environment in front of you and allows you to build on top of it. At 5 feet by 9 feet it allows up to four users at a time, perfect for collaboration.
If users are excited about their masterpiece, a receipt complete with the exact blocks used in their Block Party creation can be taken to any Lego store to redeem.
Users can build anything they can imagine on top of the world in front of them. As long as their creation involves legos, the possibilities are limitless.
Once at the Lego store, you can hand in your receipt to be scanned, and receive every brick you used on Block Party, allowing you to continue collaborating and creating at home.