Brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Problem: Kids today are listening to their headphones at too high a volume without knowing the long-term damage they’re doing to their hearing.
Solution: Introduce a new line of Beats headphones, combined with advanced technology found in modern day hearing aids to ensure kids are listening to audio at a healthy volume.
Beats Sense is a brand new line of Beats headphones that can help keep children’s ears healthy by monitoring and adjusting the volume of the content they’re listening to.
By simply tapping when the tone is heard, the Beats Sense algorithm can detect the optimal hearing thresholds for any user.
The app pairs with Beats headphones, earphones, and earbuds through Bluetooth, and activates the technology embedded in the headphones to perform an ear diagnosis.
After the test is complete, a new volume range will be set on the Beats Sense headphones.
